Pfizer Animal Genetics is a new, innovative leader in the livestock genomics business. A unit of Pfizer Animal Health, this new business was created from the acquisition of Bovigen and Catapult Genetics to provide livestock producers with the best available genetic tools for making more informed breeding and management decisions.
GeneSTAR® Tenderness—a test for determining genetic differences in meat tenderness
GeneSTAR® Feed Efficiency—indicates an animal’s genetic ability to convert feed
GeneSTAR® Quality Grade—identifies genes associated with quality grade and marbling
SureTRAK®—accurately traces a carcass or cut of meat back to the source animal
SireTRACE®—identifies parentage and verifies animal identity
Pfizer Animal Genetics is dedicated to delivering the same commitment to quality beef production that customers have come to expect from its parent company's animal health business. This includes an extensive investment in research and development designed to implement new approaches for integrating DNA information into genetic improvement and precision animal management. Our aggressive bovine genomics R&D program covers the production, health and welfare traits which producers value most. We look forward to working with the cattle industry in bringing to the marketplace an exciting pipeline of new product offerings backed by cutting-edge science.
